From Ian Rogers:
I am going to try to blog the experience in hopes it might be interesting/useful for others.
Being the CEO ofTopspin and *not* having experience managing a band is like running Flickr and not taking photos.
All in all, a tantalizing taste of a “behind the scenes” description of how to launch and promote a band without the backing of a label. Mention of a lot of the tools and services out there, and why some were chosen and not others. Very interesting reading!